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Aptamil: Number One Follow On Milk

Aptamil Follow On milk is the number one Follow On milk in Ireland.

Over the last 2 years, on average, Aptamil Follow On milks account for 44% of the volume market share. SMA Follow On milk has 27% share of the market, with Cow & Gate Follow On milk accpunting for 22%. Hipp account for 8% of the volume market share.


Source: AC Nielsen Scantrack Multiples ROI 28th March 2021

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