Ireland’s #1 Recommended Follow On Milk

Share of Follow On Milks Nielsen Total Scantrack Volume Share MAT as of 22.03.2026

APTAMIL

57.9%

SMA

16.5%

COW & GATE

12.6%

KENDAMIL

6.4%

HIPP

5.6%

OTHERS

1%

2024 Consumer study, 101 parents with infants aged 6-12 months recommended Aptamil follow-on milk.

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