Aptamil Follow On milk is the number one Follow On milk in Ireland.

Over the last 2 years, on average, Aptamil FO milks account for 54% of the volume market share. The next major competitor Cow&Gate FO makes up 22% of the market share followed by SMA FO with 21% market share. Hipp account for 3% of the volume market share.

Source: AC Nielsen MAT Mar 2016 – Mar 2018